Photojournalism
to philosophy
and mentorship.

I’m Misha. For more than twenty years, photography and photojournalism were my profession. Meeting people, travelling, and working with their stories continually widened my perspective on life. This job was captivating, exciting and sometimes terrifying, but I am forever greatful for this experience, which gave me the whole spectre of what this world has to offer - from glamour events to politics and conflicts.

Alongside that work, I was exploring my own consciousness, habitual reactions, and inner limitations. I was always fascinated by the potential that lies within us, humans. That exploration lead to the discovery of The Formula of Love - a practical philosophy that allows you to elevate your experience of life - not just in your close relationships, but also in how you relate to yourself, to what you do, and to the world you live in.

When The Formula of Love came together, I had to take a closer look at my own life, and I can say that it changed everything. My external circumstances - my family, my job, the place I lived - all remained the same. But my perspective and mindset changed dramatically, allowing me to experience the same life with much greater joy and happiness. I now live with a constant feeling that the knowledge that led me to this wonderful place has to be shared with others. Not only can it make a positive impact on an individual's life, but it also has the potential to make the world a better place, because love has this wonderful quality: naturally affecting other people and the environment.